Profits or Core Values – What is more important?

At Able Bridge Recruitment our core values are; Listen, Understand, Respect and Deliver. 

Broken down what this means to us is; listening to what our clients and suppliers want or need from us.  Understanding what is expected from those who we interact with. Respecting the values and opinions of our client, candidates and suppliers.  Deliver quality over quantity and always striving to add value to our partners.


Putting values ahead of profits can have several benefits for businesses and individuals alike. While profits are important for sustaining a business, prioritizing values can lead to long-term success and positive outcomes in various ways:

Enhanced Reputation and Brand Loyalty:

When a company demonstrates a commitment to ethical values such as social responsibility, environmental sustainability, or fair labour practices, it tends to earn the trust and loyalty of customers, employees, and stakeholders. This can lead to a positive reputation and increased customer retention.

Attracting Talent:

Companies that prioritize values often attract talented individuals who share those values. Employees who are passionate about the company’s mission and values tend to be more engaged, productive, and loyal, reducing turnover and recruitment costs.

Customer Attraction:

In an increasingly conscious consumer market, many customers prefer to support businesses that align with their values. Companies that prioritize values can attract a broader customer base and build stronger customer relationships.

Risk Mitigation:

Ethical and values-driven decision-making can help a company avoid legal and reputational risks. Businesses that prioritize values are less likely to engage in unethical or illegal practices that can lead to costly lawsuits, fines, and damage to their brand.

Innovation and Adaptation:

Values-driven organizations often encourage a culture of innovation and adaptation. They are more likely to seek sustainable and socially responsible solutions, which can lead to new product and service opportunities.

Long-term Sustainability:

Prioritizing values can lead to more sustainable business practices. This includes environmentally friendly initiatives, fair labor practices, and responsible sourcing. Over the long term, sustainable practices can lead to cost savings and reduce the negative impact on the planet.

Positive Impact on Society:

Businesses that prioritize values can make a positive impact on society by contributing to social and environmental causes. This can lead to a sense of purpose and fulfilment for both employees and leaders.

Resilience during Crises:

Companies with strong values are often more resilient during times of crisis. Their commitment to ethical principles and their reputation for doing the right thing can help them weather storms and maintain customer and stakeholder support.

Regulatory Compliance:

Prioritizing values can help companies stay ahead of regulatory changes and compliance requirements. Ethical business practices are often in alignment with evolving regulations and standards.

Personal Fulfillment:

On an individual level, prioritizing values over profits can lead to a sense of personal fulfilment and purpose. It allows individuals to contribute to a greater good and align their actions with their beliefs.

While prioritizing values over profits can offer many benefits, it’s essential to strike a balance between values and financial sustainability. Successful businesses often find ways to align their values with profitable strategies to create a win-win situation where they can do well by doing good.

Joe Savidge
Joe Savidge
Articles: 54